Practical

GenAI Consulting Services

We're currently at capacity until the end of November 2024

Imagine two businesses, both with visionary founders, strong investors, and talented engineering teams. Yet, a year down the road, one is still struggling to deploy its AI prototype to production, while the other is scaling its AI-powered product and raising the next round of investment.

What’s the difference?

After working with numerous companies and leading AI projects across various industries, we’ve learned that success isn’t just about ambition. It’s about how effectively a company navigates the complex journey from AI prototypes to production systems.

The challenges are multifaceted:

With rapidly evolving AI models, technology is fundamentally changing how products are built. The transition from deterministic to probabilistic software introduces new complexities that many teams aren’t prepared for.

Our Unique Advantage

At Practical, we’re not just researchers or theoreticians. We are seasoned engineers who have consistently delivered practical, production-ready AI solutions. Our backgrounds are diverse yet complementary.

Taha has over six years of professional experience leading teams and projects in the data and machine learning field. He has pushed large language models (LLMs) to their limits, discovering new possibilities and delivering tangible results. He has led machine learning projects for various clients, implementing NL2SQL systems in production, building semantic video search and building metadata over extensive content libraries, and developing advanced chatbot systems connected to sophisticated retrieval-augmented generation (RAG) systems.

Cenk brings over a decade of software engineering experience with a focus on performance, reliability, and security. At AWS, he improved availability and performance of etcd clusters for Amazon EKS and worked on scaling Aurora MySQL to thousands of nodes in Amazon RDS. He’s also a significant open-source contributor, having developed projects like Rain, a BitTorrent client in Go, and Backoff, an exponential backoff algorithm library.

Why Choose Practical

Our hardcore engineering skills enable us to build high-throughput, efficient, and well-designed production LLM solutions. We have a proven track record of working with big companies, not just because of our expertise in GenAI, but because of our ability to translate complex AI capabilities into practical, business-oriented solutions.

We focus on:

Industries We’ve Worked With

How to Work With Us

We offer flexible engagement models tailored to your needs:

We don’t bill by the hour; instead, we focus on delivering value. Our work is guaranteed, and we’re committed to your success. If you’re not satisfied, we’re happy to discuss refunds.


Ready to elevate your AI capabilities? Contact us at cenk@practical.sh or taha@practical.sh to discuss how we can help.